- Founded by Quincy Jones who is a music producer
- Published in 1993, in partnership with Time Inc.
- The magazine features Hip- Hop and RnB as well as actors and entertains around the Hip-Hop industry.
- "The new Vibe is the premier destination for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old."
- One issue costs: £5.00
By finding these facts this research will potentially aid me to create my own magazine and follow the codes and conventions needed to reach my target market. I did this by analysing this edition of Vibe magazine: This magazine uses a very simplistic layout with the use of:
- A eye catching title which is written in bold and in red so it is noticeable against at white/grey background.
- A mid-shot of a rapper who is looking directly in the camera using an intimidating stance to show he is "hard". This is further strengthened by the amount of tattoo's he shows by having a vest on which gives him a intimidating approach, which comply to Hip-Hop genre.
- Bold sub-headings of features so they can easily be seen and therefore entice potential buyers.
I then analysed another magazine of the same genre called " The Source":
- Established as a newsletter in 1988
- President of the magazine: Jeremy Miller
- One of the largest and most influential hip-hop publications in the United States
- Said to be “The Bible of Hip-Hop.“
- Targets all hip hop lovers of all ages that have a thorough interest in the genre and all that it has to offer.
This magazine although a different name uses the same conventions for example:
- The bold title is used again to notify customer to what the magazine is therefore it is eye catching. Due to the fact the white font is against the white as a resulting making it stand out more to on looking customers.
- The use of the main featured artist placed in middle of the magazine therefore giving him importance. Although this picture is a close up in comparison to "Vibe Magazine" it uses the same convention.
- Bold sub-headings are used to show who is featuring in the magazine so target audience can see who is featuring potentially leading to more buyers.