Audience Profile

Jordan is a 16 year old who goes to Richmond college. He lives with his small family in Streatham. He lives the normal teen life; which entails him going out with his friends, girlfriend, shopping, raving and he has a passionate love for football but other than this he enjoys his musical comfort of Hip-Hop and inspires to be a well acclaimed English rapper. During his outings he is never without his headphones which blare out the musical lyrics of: Lil Wayne, Jay-z, Drake, Eminem, 2Pac, BIG, 50 Cent and the legend who is Slick-Rick. His musical background comes from his mother who was brought up on the foundation of Hip-Hop with artists like: Run DMC. He is currently subscribed to Hip-Hop magazine: “The Source” he pays £10 for this subscription and is always looking at new and exclusive Hip-Hop magazines to subscribe to in order to increase his outlook on Hip-Hop music and culture and what they are looking for in new up and coming artists.